Selected work
Selected work
Public summaries are intentionally scoped to supported contribution and publication-safe detail.
5 of 5 case studies
- A
Building a Lifecycle Measurement Baseline
Connected messaging exposure to downstream funnel milestones; documented assignment and exposure limits; distinguished an observational comparison from a randomized experiment; used the analysis to define stronger controls and future tests.
- Experimentation
- Data and Identity
- B
Rapid Braze and Lifecycle Operating-Model Ramp
Reconstructed the customer journey, channel dependencies, event model, consent questions, sales handoffs, and measurement gaps; converted the assessment into a phased roadmap; moved from onboarding into implementation, analysis, and optimization.
- Lifecycle Strategy
- Braze Implementation
- C
Experimentation and Control Integrity
Campaign-level and global control thinking; assignment-source discipline; composite-treatment and contamination awareness; practical versus statistical relevance; designing the next test to produce more defensible evidence.
- Experimentation
- Lifecycle Strategy
- D
Recovering from a Cross-System Messaging Dependency
A customer-facing content change exposed brittle downstream routing logic. David participated in diagnosis, validation, recovery coordination, and a more resilient action-based recommendation.
- QA and Recovery
- Regulated Messaging
- E
Evidence-First AI Operator Workflows
Designed workflows that separate raw sources, AI extraction, human judgment, attribution, verification, and publication-safe claims. Used AI to accelerate documentation and analysis without erasing uncertainty or human accountability.
- AI-Assisted Operations
- QA and Recovery