Capabilities
Capabilities
Capability areas mapped to four operating pillars. Anything not covered by an approved claim is held.
- 01
Lifecycle systems
Journey strategy, campaigns and Canvases, segmentation, personalization, response handling, and cross-channel coordination.
- 02
Measurement integrity
Exposure, assignment, control design, practical versus statistical relevance, and observational-versus-causal discipline.
- 03
Data and operations
Identity, event architecture, nested data, attribution, QA, monitoring, release governance, and recovery.
- 04
Accountable AI leverage
AI-assisted extraction, documentation, analysis, provenance, human review, and publication controls.
Capability matrix
Lifecycle and journey strategy
Journey strategy and cross-channel coordination
Lifecycle systems
Braze and marketing automation
Campaigns and Canvases, segmentation, personalization
Lifecycle systems
Email/SMS/MMS operations
Response handling and cross-channel coordination
Lifecycle systems
Experimentation and measurement
Exposure, assignment, control design, practical versus statistical relevance
Measurement integrity
Data, identity, and event architecture
Identity, event architecture, nested data, attribution
Data and operations
QA, governance, monitoring, and recovery
QA, monitoring, release governance, and recovery
Data and operations
Cross-functional operating models
Details held for public review
Data and operations
AI-assisted workflows
Extraction, provenance, human review, publication controls
Accountable AI leverage