Context
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← Selected work
Case study B
Rapid Braze and Lifecycle Operating-Model Ramp
Reconstructed the customer journey, channel dependencies, event model, consent questions, sales handoffs, and measurement gaps; converted the assessment into a phased roadmap; moved from onboarding into implementation, analysis, and optimization.
- Lifecycle Strategy
- Braze Implementation
Operating question
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Contribution nuance
David inherited and improved an existing SMS and Braze lifecycle program.
Approach detail
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Outcome / what changed
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What I’d test next
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